This interesting short writing was posted on Seth’s Blog. It does have a good message.
Long-term manipulation is extremely difficult
In the short run, it’s easy.
It’s easy to fool someone or lie to them or give them what they think they want. It’s easy to write a great block of copy, to sell on credit, to grab the attention of the mob.
Not so easy: to build mutually profitable long-term relationships that lead to satisfaction, trust and work worth doing.
was right about fooling people, but along the way we often forget that while trickery is easy, the longer path of keeping your promises is far more satisfying and stable reposted from:
Note Information from Ed Yourdon: This photo was published in an Aug 7, 2012 blog posting titled “Long-term manipulation is extremely difficult.” It was also published in a Dec 9, 2012 blog titled “jHow language “divides”
Added 3.28.13 – Sorry for the credit omission.