The latest government enforcement action is against two words. Two (2) two-letter words.
Two letters, improperly used to make up two little words that claim “up to” in advertising a product can cost a fortune.
My daughter, Kathy used to call her grandmother and ask, “What you up to grand mom”? To which she would get an equally imprecise (deceptive in government speak) answer, “a little this and a little that”
They totally understood the conversation without government disclosures.
However, the Federal Trade Commission routinely fines and punishes manufacturers for false claims or deceptive statements about a product or service.
Avoid deception when making “up to” claims in selling windows, the FTC recently warned a manufacturer of windows.
It is understood by most people can read that “up to” as a reference implying between a given field – as in between this and that; not this or that. But, somewhere someone decided there was money to be made by misunderstanding the meaning of “up to” as only the upper limit of the claim.
So: “5 lawsuits and 15 warning letters* should emphasize the importance of taking “panes” to back up what you say with solid science”, the Consumer Protection Bureau of the FTC proudly instructs window replacement companies.
“The Federal Trade Commission warned 14 window manufacturers and one window glass manufacturer that they may be making unsupported energy savings claims for replacement windows. The warning letters are part of an FTC effort to ensure that environmental marketing is truthful and based on solid scientific evidence.”
BEWARE: Grandmothers of the USA you may find yourself in a lawsuit by the Federal Trade Commission if they overhear your conversation with your grandchildren who may be thinking there is a sweet treat baking in the oven rather than pulling weeds in the garden….when they stop over later to see for themselves what may be in store for them at grandmother’s house.
*”The Commission vote to publicly disclose the warning letters was 5-0. Copies of the letters can be found on the FTC’s Web site at http://www.ftc.gov/os/actions.shtm.”
Also, Justice for Raymond is on Facebook – a link is on this page in LINKS.