Seth Godin is a favorite of mine, his witty commentary delivers a pointed message in few, directed words.
This one is no exception to his ingeniously clever style.
A common form of complexity is the sophistication of fear.
Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, “you don’t understand” or, “you don’t know the people I know…”
“It’s complicated,” we say, even when it isn’t.
We invent these facades because they provide safety. Safety from the unknown, from being questioned, from being called out as a fraud. These facades lead to bad writing, lousy communication and a refuge from the things we fear.
I’m more interested in the sophistication required to deliver the truth.
These take fearlessness. This is, “here it is, I made this, I know you can understand it, does it work for you?”
Our work doesn’t have to be obtuse to be important or brave.
Wouldn’t it be grand if everyone spoke their mind in simple words?
John 8:32 (NIV) Then you will know the truth, and the truth will set you free.”